To succeed in branding, you must learn to speak the language of business and connect your creative work to business goals.

I advocate for having a solid understanding of branding strategy, as it is becoming increasingly important in today's marketing landscape.

Branding is the area where designers and businesses can connect, making creative skills more valuable when aligned with branding principles.

Teaching branding concepts solidifies your understanding; once you teach it, you know it cold.

Many tacticians in branding are now asking deeper questions about their work, realizing that understanding the strategy behind their actions is crucial before executing any tasks.

When starting a brand, it's crucial to identify the intricacies of the market and understand where the black holes are that need to be filled.

Branding is not just about creating a logo or identity; it's about shaping the overall perception and reputation of a company in the minds of customers.

In branding, you can either work within the existing system or strive to change it. If you want to change the system, you must first understand it and be able to initiate actions that will transform the game.

Understanding branding allows designers to better position their work and communicate its value, leading to more opportunities and higher compensation.