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Atmrix

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Atmrix

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YC

Y Combinator Cast

09/20/18

@ Y Combinator

Publishing books can enhance your influencer status, but it's challenging to track its effectiveness, making it a long-term strategy.

Video

YC

PR + Content for Growth by Kat Mañalac and Craig Cannon

@ Y Combinator

PR + Content for Growth by Kat Mañalac and Craig Cannon

09/20/18

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Understanding the engagement level of followers is crucial for building a lasting brand, as seen with successful influencers.

EZ

Ella Zhang

05/23/25

@ EO

The network effect between influencers and brands is essential for effective marketing strategies.

SC

Sonal Chokshi

10/13/17

@ Y Combinator

Measuring the effectiveness of content is challenging, and it's crucial to tie measurements to specific goals and strategies.

CC

Craig Cannon

09/20/18

@ Y Combinator

If you don't have product-market fit, it's generally not advisable to publish content, as it may not provide significant value or traffic.

TR

Tony Robbins Cast

06/10/23

@ Tony Robbins

You should coordinate with influential figures to reach a larger audience and create a significant impact.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The ideal influencer for a brand should have the potential for significant growth in their following, rather than just a large current following.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Ensure that there is a community creating content around the influencer, as this indicates their popularity and engagement.

DP

Dwarkesh Patel Cast

04/04/25

@ Dwarkesh Patel

Blogging should be viewed as a viable career path, as it can help individuals build networks, develop ideas, and potentially lead to lucrative opportunities.

CC

Craig Cannon

09/20/18

@ Y Combinator

Publishing content regularly is important, but the frequency should be realistic based on your team's capacity to produce quality work.