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Atmrix

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Atmrix

About

AE

Aaron Epstein

12/16/22

@ Y Combinator

You can offer lower prices in exchange for initial feedback, recognizable logos for social proof, or to build customer lock-in.

Video

YC

Startup Business Models and Pricing | Startup School

@ Y Combinator

Startup Business Models and Pricing | Startup School

12/16/22

Related Takeaways

YC

Y Combinator Cast

06/02/22

@ Y Combinator

The best feedback about your product often comes right after you tell users the price, based on their immediate reactions.

MM

Macy Mills

05/17/25

@ a16z speedrun

Offering free or low-cost plans can lower the barrier to entry, making it easier for customers to say yes and see the value of your product.

HI

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

If customers express a willingness to pay for your solution, consider asking them for a commitment, like writing a check in advance, to validate your idea.

GT

Garry Tan

06/16/23

@ Y Combinator

Using social proof effectively, such as showcasing well-known clients, can enhance credibility and attract new users.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Including well-known customer names as social proof in your email can enhance your credibility and excite potential customers.

MC

Mathilde Collin

10/25/18

@ Y Combinator

It's important to release your pricing early to confront the market and gather feedback from paying customers, rather than being overwhelmed by opinions from those who won't pay.

YC

Y Combinator Cast

06/02/22

@ Y Combinator

The best feedback about your product comes in the three seconds after you tell users the price.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Including social proof in sales emails, such as past experiences or notable achievements, can enhance credibility and authority in the eyes of potential customers.

AE

Aaron Epstein

12/16/22

@ Y Combinator

Incrementally raising prices until you receive pushback from users can help you find the ideal price point where customers complain but still pay.