Incrementally raising prices until you receive pushback from users can help you find the ideal price point where customers complain but still pay.

Pricing should be iterative; continuously adapt and change it based on market feedback and data until you find the right price point.

If you build a better product for users, you also end up with a better profit and loss statement and better economics; if users love the platform, your customer acquisition cost is lower and throughput is higher.

Raising prices is often the easiest way to grow revenue, as it can double your income without needing to acquire more customers.

The pricing maturity curve suggests that companies must evolve from activity-based pricing to value-based pricing to avoid competition based solely on cost.

The ideal cohort retention curve not only flattens but also increases over time, indicating that users are becoming more engaged with your product.

Pricing should be viewed as a tool to learn about customer demand and value perception, helping to refine your product offering.

Pricing should be adjusted based on the tension between demand and supply. Understanding when to increase prices involves assessing market demand and your product's value proposition. When you launch a waiting list with 100 people and only 10 spots are available, that creates demand and pushes the price up for those spots. Transparency of demand, like having a queue outside a nightclub, increases perceived value and can elevate prices.

Pricing isn't permanent; you can adjust it over time as you learn more and add value to your product.