Power in strategy is about exploiting asymmetries; you need to have some advantage that differentiates you from your competitors.

You have a unique purpose that is tied to your individuality; embracing what makes you different is your source of power.

Core values should be unique to your company and reflect what differentiates you from others.

To gain a competitive advantage, identify where your competitors are vulnerable and leverage that to create a dual benefit for your business.

You need to be clear about what makes your company unique and hire people who believe in that.

When starting a brand, ask yourself what your strengths are, whether it's sourcing products cheaply, building a community, or unique design.

Your startup should have a unique aspect or unfair advantage that demonstrates why it will grow faster than competitors.

When considering career moves, look for overlaps in superpowers between yourself and the company to ensure mutual growth.

Once you identify an interesting problem that resonates with you personally, ask yourself why you are uniquely qualified to address it, focusing on your unique insights rather than traditional qualifications, as this connection can provide valuable insights.