Simplify and scale with tiered pricing; avoid having too many tiers to prevent confusion and ensure that your pricing aligns with your ideal customer profile.

Dynamic pricing can create customer dissatisfaction, as it leads to perceptions of unfairness and can damage brand reputation.

Tiering in pricing allows you to cater to different user needs and ideal customer profiles by offering various features at different price points.

Keep your pricing simple and transparent; complexity can deter customers from making a purchase decision.

It's crucial to never start pricing based on costs; instead, use the value equation as a foundation and let costs serve as a minimum threshold for pricing.

AI companies should align their pricing with what matters to their customers after demonstrating value, rather than relying solely on fixed or consumption-based pricing models.

Customers dislike dynamic pricing because it creates confusion and perceived unfairness, which can harm brand reputation.

We do not change prices based on individual customers; instead, we cluster customers to apply different pricing strategies.

Don't set pricing based on compliance as a sales strategy, as it can lead to complications and customer dissatisfaction. Don't discourage adoption through your pricing model; think of pricing as an invitation, not a barrier, to make it easy for new users to adopt your product.