Startups can win by providing superior customer support compared to larger companies, which helps founders stay connected to customer feedback and needs.

Startups often churn as they grow, meaning that acquiring early customers doesn't guarantee long-term retention.

Customer support is crucial for product success; addressing user feedback can turn potential issues into opportunities for improvement.

In the early days of a startup, it's better to lose customers than to hire a sub-optimal employee, as the damage to the company can be significant.

Startups often mistakenly try to mimic big companies by creating a facade of having numerous employees and customer support, but this approach can hinder genuine connections with customers.

In the early stages, it's crucial to iterate quickly and maintain regular communication with customers to gather valuable feedback.

When a startup is failing, it's important to communicate openly with investors and ensure that employees are not left in the dark.

The discomfort of engaging with customers and seeking feedback is often more productive than simply writing code in isolation. Founders often delay launching their companies due to fear of criticism and discomfort with social interactions, which can stall their learning process.

Many founders are shy about reaching out to customers, but overcoming that awkwardness is essential for success.