The process of self-rewarding for small milestones can provide the energy and focus needed to pursue larger goals, creating a cycle of motivation and achievement.

A good primary metric should quantify the value you're delivering to your customers, indicating how much they want your product, with revenue being the best metric.

Focus on what matters most for your business; avoid vanity metrics and concentrate on sustainable growth and revenue.

Passion, driven by dopamine and norepinephrine, enhances focus and is more effective as a motivator when linked to a greater purpose.

Metrics and goals are only useful if leveraged as motivational tools; create a visual representation of your growth targets and update it regularly to keep your focus.

Success, users, and revenue can create passion for your work, as the gravity of a successful business pulls you deeper into understanding your customers' problems.

In biotech or hard tech businesses, your primary metric might not be revenue or active users, especially if you're still validating whether your technology works. Instead, focus on technical milestones that demonstrate progress.

For B2B companies, revenue should be the primary metric tracked, as it directly reflects the company's success.

The dopamine system rewards you for achieving milestones and helps reinforce focused behaviors.