During acquisition talks, it's important to maintain the narrative that you're fundraising, not selling your company.

The goal of fundraising is not just to raise money but to create an incredible business. Don't let investor feedback dictate your self-worth or the value of your startup.

Founders sometimes mistakenly believe they should sell to startups just because other successful companies did, without understanding the unique challenges involved.

Create a compelling narrative around your product and future rather than just relying on a pitch deck; storytelling is key in fundraising. When raising funds, clearly state your valuation cap, but be open to negotiation if it's perceived as too high.

Fundraising can be one of the hardest parts of starting a company, and while it may seem like an open market, it's often not rational or fair.

As a founder, you should be spending every moment either building your product or talking to users, which includes selling.

Fundraising should not be the primary focus; instead, founders should concentrate on building their product and engaging with users. Money is just a tool to help grow the business, not the end goal.

Distractions from fundraising can harm your startup; focus on building your product and engaging with users instead.

During fundraising, focus on meetings that are likely to lead to investment. If a conversation isn't going in a favorable direction, steer it back to the path that leads to funding.