Keep your pricing simple and transparent; complexity can deter customers from making a purchase decision.

We maintain transparency with landlords about pricing and relisting strategies, which helps build trust and solidifies our partnership.

Keep your pricing simple to avoid friction that prevents customers from signing up and paying.

Simplify and scale with tiered pricing; avoid having too many tiers to prevent confusion and ensure that your pricing aligns with your ideal customer profile.

We aim to create a transparent pricing model for medications, allowing consumers to see the actual costs and markups, which can disrupt the current opaque system.

It's important to keep pricing simple; complicating pricing structures can kill the sales process, and committed recurring revenue is preferable to usage-based pricing, especially during economic downturns.

Subscription-based pricing offers predictability for both businesses and customers, often combining user-based pricing with monthly or annual subscriptions.

Landlords often negotiate, and we provide them with a fair understanding of our pricing strategy and the rationale behind it, which fosters open communication.

In the early days, we set HubSpot's pricing at $250 a month, which remained unchanged for the first six years as we figured out our model.