Urgency is relative; what may be urgent for one group may not be for another, so understanding your audience's priorities is crucial.

Understanding your audience is key to effective storytelling; knowing their backgrounds and interests can significantly enhance communication.

If you're doing good work, you need to understand your audience to avoid wasting time marketing to the wrong people.

There's often a disconnect between what users want and what decision-makers prioritize. Engaging with decision-makers can reveal insights that users may not be aware of, which is essential for aligning your product with company goals.

When making a critical decision, understand how it will be interpreted from all points of view, not just your own or the person you're speaking to, but also from those who aren't in the room.

Choosing your customers is crucial; if you aim to attract anyone, you risk failure. Instead, focus on a specific audience and understand their needs and characteristics to shape your product effectively.

You should prioritize understanding your customers and their needs before expanding your reach to a broader audience.

It's essential to understand the culture and social norms of the decision-makers you interact with to avoid making major faux pas.

Understanding our terminal audiences helps us define the initial set of users we can efficiently win over with new products.