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MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

Urgency is relative; what may be urgent for one group may not be for another, so understanding your audience's priorities is crucial.

Video

HI

Value Props: Create a Product People Will Actually Buy

@ Harvard Innovation Labs

Value Props: Create a Product People Will Actually Buy

04/01/23

Related Takeaways

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Seth Godin

10/30/24

@ Chase Jarvis

Understanding your true audience is crucial; for example, in a hospital setting, the decision-maker might not be the patient but rather their family members.

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Paul Buchheit

10/25/18

@ Y Combinator

To find urgent customers, look for those with pressing problems, as they are more likely to engage with and invest in your solution.

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Michael Skok

04/01/23

@ Harvard Innovation Labs

Your product should not only be a nice-to-have but a necessity, addressing urgent and critical needs of your target audience.

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Aydin Senkut

04/16/25

@ EO

Understanding your audience is key to effective storytelling; knowing their backgrounds and interests can significantly enhance communication.

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Seth Godin

10/30/24

@ Chase Jarvis

If you're doing good work, you need to understand your audience to avoid wasting time marketing to the wrong people.

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Dr. Michael Platt

02/17/25

@ Andrew Huberman

If someone pressures you to make a quick decision that isn't an emergency, it's likely a scam; urgency often indicates something is false.

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Dr. Elizabeth Iorns

03/13/14

@ Y Combinator

It's crucial to solve a real problem; you should talk to potential users early to ensure that the problem you're addressing is significant for them as well.

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Gustaf Alströmer

08/16/19

@ Y Combinator

You should prioritize understanding your customers and their needs before expanding your reach to a broader audience.

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Aaron Epstein

09/13/24

@ Y Combinator

It's crucial to focus your email on the reader's needs, reframing your story as a quest to solve their problems, especially if you've experienced those problems yourself.