When you specialize, you can dominate a niche market, making it easier for clients to refer you and increasing your visibility and demand.

The first step in choosing clients intelligently is to become aware of the gap between where you are and where you want to be, as this awareness is essential for making strategic choices. If you're on the hook, you're responsible for your work, not just what the client wanted, so it's essential to showcase the work you did when you were the client, like volunteering for a nonprofit to build your portfolio.

You need to be able to say no to mediocre clients to create space for better opportunities. If you don't set a high bar for your work, you'll end up with clients who demand average results.

I got to know my customers very well, which helped me understand that photography was key for unlocking the marketplace.

Specializing in a specific area, like high-tech design, can significantly increase your value and income as a designer.

Choosing your clients is crucial because it shapes your future. When you pick your customers, you also pick your career trajectory.

Investing in a human touch for our photography service leads to a compounding effect within the marketplace and helps us scale effectively.

To stand out in storytelling, focus on a niche and develop domain expertise. For example, I want to be the top 1% in understanding Ethiopian cuisine and connect it to themes like family and culture.

It's crucial to define the problem narrowly; for example, instead of just helping people find babysitters, focus on a specific need like infant care.