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Atmrix

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Atmrix

About

MN

Marty Neumeier

12/18/19

@ The Futur

Specializing in a specific area, like high-tech design, can significantly increase your value and income as a designer.

Video

TF

What is Branding? A deep dive with Marty Neumeier

@ The Futur

What is Branding? A deep dive with Marty Neumeier

12/18/19

Related Takeaways

MN

Marty Neumeier

12/18/19

@ The Futur

When you specialize, you can charge significantly more for your services, as demonstrated by my experience in software packaging.

MN

Marty Neumeier

12/18/19

@ The Futur

When you specialize, you can dominate a niche market, making it easier for clients to refer you and increasing your visibility and demand.

RS

Raphael Schaad

03/28/25

@ Y Combinator

Companies that recognize the value of design, especially during times of change, gain a competitive edge.

MN

Marty Neumeier

12/18/19

@ The Futur

Understanding branding allows designers to better position their work and communicate its value, leading to more opportunities and higher compensation.

RS

Raphael Schaad

03/28/25

@ Y Combinator

Designers have something really valuable to bring to the table when starting companies, as they can build products that people truly want.

DR

Dieter Rams

06/01/13

@ ArtCenter College of Design

Design can significantly impact a company's success, and it’s essential to fight for good design in a competitive market.

MN

Marty Neumeier

12/18/19

@ The Futur

Collecting measurable results from past projects helps prove the value of design to clients, making it easier to justify higher fees.

MN

Marty Neumeier

12/18/19

@ The Futur

Branding is the area where designers and businesses can connect, making creative skills more valuable when aligned with branding principles.

MN

Marty Neumeier

12/18/19

@ The Futur

The bigger the market, the more you need to specialize; specialization helps you compete effectively.