The SB7 framework helps businesses clarify their message, which is crucial for survival and thriving in the marketplace.

To get the most out of this book, I encourage you to read it, filter your message through the SB7 framework, and clarify your message so more customers will listen.

We need to respond in a structured way, as all stories have structure, which is key to successful spontaneous speaking.

In startup school, it's essential to participate actively in group sessions to practice your narrative and storytelling, as clear communication is vital for attracting interest and investment.

The success module in the SP7 framework focuses on closing story loops, as people seek resolutions to their problems through various means.

Recognizing the framework of stories helps identify where your brand's story may confuse customers by not adhering to the formula. The secret weapon for business growth is positioning the customer as the hero and the brand as the guide.

Creating a shared language among team members enhances integration and becomes a long-term asset for the organization, generating significant value.

You can learn to appreciate the beauty of language and storytelling through reading.

You can learn to appreciate the beauty of language and storytelling through reading.