Tools

Search

Explore

Videos Channels Figures

Atmrix

About

Tools

Search

Explore

Videos Channels Figures

Atmrix

About

CW

Chip Wilson

06/10/23

@ Tony Robbins

I knew Lululemon was going to take off when I saw women confidently wearing our tights in public, which validated our product's success.

Video

TR

FIND YOUR FLOW! Lululemon's Founder on Building A Billion Dollar Brand

@ Tony Robbins

06/10/23

Related Takeaways

CW

Chip Wilson

06/10/23

@ Tony Robbins

The turning point for Lululemon came when we opened a new store and my wife, who was essentially running the company, helped us achieve rapid growth.

CW

Chip Wilson

06/10/23

@ Tony Robbins

I saw a massive market opportunity in yoga apparel for women who were stylish, active, and had disposable income, which had not been addressed before.

CW

Chip Wilson

06/10/23

@ Tony Robbins

I reinvented myself after selling my business by immersing myself in personal development and reading influential books, which shaped my approach to building Lululemon.

CW

Chip Wilson

06/10/23

@ Tony Robbins

I recognized that the clothing for yoga was inadequate, so I developed high-quality, functional yoga apparel that women could wear both in and out of the studio.

CW

Chip Wilson

06/10/23

@ Tony Robbins

The culture at Lululemon was built on setting goals based on the present rather than the future, which kept our team motivated and aligned.

CW

Chip Wilson

06/10/23

@ Tony Robbins

I was diagnosed with muscular dystrophy at 32, but I didn't let it stop me; instead, I found yoga at 43, which became the inspiration for Lululemon.

CW

Chip Wilson

06/10/23

@ Tony Robbins

Deciding to be the best in the world at black Lycra tights meant that every aspect of our business, from logistics to marketing, had to be top-notch to fend off competition.

MD

Morgan DeBaun

08/03/17

@ Y Combinator

We decide what to test based on numbers and traction, and we found that creating a separate brand for women allowed us to grow faster than our main brand.

ES

Emmett Shear

06/16/25

@ a16z speedrun

Within two months of launching Twitch, we realized we had product-market fit, experiencing growth rates of 30-40% per month, which was a clear indicator of our success.