As a developer, you have a unique advantage in understanding your audience; leverage this to engage with users and gather insights about their needs.

Selling developer tools differs from selling other products; developers prefer demonstrations over lengthy sales decks, so focus on showing rather than telling.

As a founder, you need to sell yourself, especially when your product is still in development. Making potential customers feel valued and showing your commitment to their success can lead to stronger relationships.

In developer marketing, focus on creating awareness and establishing yourself as an expert in relevant communities without pushing sales too early.

To succeed, you need to demonstrate that you can effectively sell your product and convince customers, rather than just focusing on product development.

As a founder, you should be the primary salesperson for your product until you reach significant revenue milestones, like 1 million ARR.

As a founder, you should be spending every moment either building your product or talking to users, which includes selling.

Founders should lead marketing efforts for as long as possible, as traditional marketers often lack the understanding of developer personas and can alienate the audience.

The best ideas often come from understanding the market deeply and knowing the customers' problems better than they do themselves.