To start a t-shirt brand, research the market on platforms like Amazon to understand competition and identify a unique angle.

If you want to start a t-shirt company, consider how to differentiate your product or create a unique selling proposition.

For low-cost design needs, consider hiring international designers through platforms like 99designs and Fiverr, and evaluate multiple candidates to find the best fit.

Building a brand in India now can be done more efficiently; for around 140-150 rupees, you can reach a vast number of PIN codes, making distribution easier than before.

In India, it's easy to start a brand but very hard to scale it. Scaling requires efficiency in performance marketing, sourcing, and design after achieving product-market fit.

The Indian market is still largely unbranded, especially in fashion, beauty, and home decor, which presents a significant opportunity for new brands.

In India, 90% of commerce occurs in small mom-and-pop stores, and many aspiring entrepreneurs lack the capital to start their own businesses, which Meesho addresses by providing a platform for them to sell online.

Registering as a seller on Amazon is straightforward, requiring a GST number and company registration, making it easier to enter the market. I used to buy products from IndiaMart and sell them on Amazon as a side hustle, making significant profits from items like vegetable choppers.

When starting a fashion brand, it's better to begin with 60 to 70 options across sizes, rather than a larger inventory, to manage effectively.