Jack, the founder of Lattis, maintained the same target persona of HR heads while pivoting to address their other pressing problems, which ultimately led to the success of the new product.

Pivoting means changing your startup idea; if you're not making something people want, you need to change your idea or your startup will fail.

Successful pivots require intentionality; it's important to clearly define what aspects of the past will not be carried forward into the new direction.

A pivot should be a rare occurrence, typically involving a change in customer or problem, while iteration involves changing the solution.

Successful pivots often involve changing operational processes, such as product development and performance metrics, while maintaining a similar organizational structure.

Founders often know when their idea isn't working but may try to maintain a facade of success; if you can't convince yourself, it's a good time to pivot.

A pivot is not just a change; it involves maintaining an anchor point while making significant adjustments to how a company operates, such as changing its business model or go-to-market strategy.

If you're stuck at a level of product-market fit, focus on changing the persona, problem, promise, and product to move forward.

A pivot simply means changing your idea, especially when you're at the earliest stages of your company. It should feel lightweight and is a normal part of the process, particularly pre-launch or shortly after launch.