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AE

Aaron Epstein

09/13/24

@ Y Combinator

Be creative with your follow-ups; for example, using a subject line like 'free donuts' can capture attention and prompt a response.

Video

YC

How To Convert Customers With Cold Emails | Startup School

@ Y Combinator

How To Convert Customers With Cold Emails | Startup School

09/13/24

Related Takeaways

YC

Y Combinator Cast

11/27/24

@ Y Combinator

Personalize your outreach messages instead of copying generic templates. Ask yourself if you'd be excited to open your own message.

MS

Michael Seibel

09/24/19

@ Y Combinator

Avoid sending multiple follow-ups in quick succession; trust that if your email is concise, investors will read it and decide whether to respond.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Transitional calls to action, like offering free information or samples, can help deepen customer relationships and lead to eventual purchases.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Plan to follow up on your cold emails two to four times, as one email is often not enough to get a response.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Getting a warm introduction is the most effective way to increase email response rates, achieving a conversion rate two to three times higher than regular cold emails.

SS

Sander Schulhoff

06/19/25

@ Lenny's Podcast

In conversational prompt engineering, I often just type a short prompt like 'email' without much detail, and it still works effectively.

AE

Aaron Epstein

09/13/24

@ Y Combinator

To build the deepest connections and get the most responses, keep your cold emails short and easy to read.

AE

Aaron Epstein

09/13/24

@ Y Combinator

End your emails with a clear call to action, making it easy for the recipient to understand what you want them to do next.

YC

Y Combinator Cast

12/26/16

@ Y Combinator

It's crucial to leave a meeting with a follow-up plan, such as asking if you can email or meet again, and always have a specific ask.