Sales is a numbers game; you need to reach out to many leads to close a few customers.

Your first customers should be the easiest to acquire. Focus on simplifying the sales process and prioritize leads that are most likely to close, rather than trying to chase every potential lead.

When scaling from 10 to 100 customers, it's vital to transition from founder-led sales to hiring your first sales team to prove the business can grow beyond the founder's efforts.

Sales is a numbers game; you may need to reach out to hundreds of companies to find a few interested buyers.

You should prioritize understanding your customers and their needs before expanding your reach to a broader audience.

Choosing your customers is crucial; if you aim to attract anyone, you risk failure. Instead, focus on a specific audience and understand their needs and characteristics to shape your product effectively.

Understanding the sales funnel is crucial. Start by making a list of potential customers, which is known as prospecting or lead generation. Use tools like Google spreadsheets to organize this information.

If your goal is to get one customer, you may need to send 800 emails to achieve that, depending on your conversion rates at each step of the funnel.

If you can't even interview potential customers effectively, you're likely to struggle with acquiring your first customers.