A well-defined problem is half-solved; clearly identifying the pain or need you address helps your team focus on the right product or service.

It's important to clarify what the problem is before moving into shaping, as this links to product strategy.

Design thinking emphasizes clarity in identifying the problem that needs to be solved.

In marketing, it's crucial to understand how people buy your product rather than just focusing on selling it, as different users have varying needs and approaches to finding solutions.

Understanding who you are selling to is crucial. Imagine switching roles with your customer and identifying their top three goals. This can help you align your product with their needs.

Asking specific questions about how potential customers currently handle a problem can reveal valuable insights into their needs and challenges, and understanding user motivation is critical for solving their problems effectively.

The best salespeople at Segment ask probing questions to the point of discomfort, which helps uncover deeper customer needs.

Understanding the right problem to solve is crucial for startup success, and often requires direct contact with real customers to identify.

As a brand, it's important to define something your customer wants, because once we define what they want, we pose a story question in their minds: can this brand really help me get what I want?