When testing for product-market fit, it's essential to ask customers deep, probing questions to truly understand their problems and needs.

To effectively interview potential customers, ask open-ended follow-up questions that encourage them to share their problems and experiences.

Founders should conduct their own sales calls to qualify customers and understand their pain points better.

Sales is fundamentally about listening. The best salespeople listen 70% of the time and ask questions to understand the customer's problems and needs.

Asking specific questions about how potential customers currently handle a problem can reveal valuable insights into their needs and challenges, and understanding user motivation is critical for solving their problems effectively.

The demand-side sales approach helps clarify what people are trying to solve, which is crucial for shaping.

You should ask a lot of questions during demos to better understand customer needs and pain points.

To accurately understand your users, ask open-ended questions during interviews. This approach helps uncover their stories and emotions, which often reveal the most pressing problems to solve.

It's essential to probe deeper into the problems your users face, rather than just focusing on how your product solves them.