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TB

Tyler Bosmeny

09/26/18

@ Y Combinator

Sales is fundamentally about listening. The best salespeople listen 70% of the time and ask questions to understand the customer's problems and needs.

Video

YC

How to Sell by Tyler Bosmeny

@ Y Combinator

09/26/18

Related Takeaways

PR

Peter Reinhardt

09/06/18

@ Y Combinator

The best salespeople at Segment ask probing questions to the point of discomfort, which helps uncover deeper customer needs.

TB

Tyler Bosmeny

09/26/18

@ Y Combinator

Sales is one of the most fundamental skills any founder needs to master.

BT

Bret Taylor

05/08/25

@ Sequoia Capital

The key to selling effectively is understanding your customer's language and needs, and reflecting the value of your technology in solving their problems.

EM

Eric Migicovsky

10/13/18

@ Y Combinator

Sales should be prioritized early in the startup process, as engaging with customers can lead to better product development and quicker sales success.

MC

Mark Cuban

03/30/24

@ Lex Fridman

You don't have to be a born salesperson; you just need to be willing to put in the time to learn the business and ask the right questions.

JW

Jeff Weinstein

07/11/24

@ Lenny's Podcast

Listening to customers is crucial; they often reveal their most pressing problems, which can guide product development effectively.

MC

Mathilde Collin

10/25/18

@ Y Combinator

It's crucial to listen to customer feedback rather than just describing your product; resist the urge to showcase your product immediately and ask questions instead.

JW

Jeff Weinstein

07/11/24

@ Lenny's Podcast

Silence during customer conversations can lead to valuable insights, allowing customers to express their true needs without being led by a pitch.

RS

Ryan Singer

03/30/25

@ Lenny's Podcast

The demand-side sales approach helps clarify what people are trying to solve, which is crucial for shaping.