I encourage everyone to clip and share my content on platforms like TikTok and Instagram; it serves as a funnel to my main content and helps grow my audience.

I do a lot of outreach to ask my audience what they want to see, but I don't treat their feedback as direct requests. Instead, I use polls and social media to gauge interest, while also considering that only a small percentage of my audience engages with me there.

To grow their audience, newsletter writers and podcasters should focus on creating quality content that is easy to share and discover.

Discovery is a significant challenge in both podcasting and newsletters, but newsletters have an easier time growing through word of mouth and sharing.

I often tweet asking for customer feedback, providing my email for direct communication, which fosters open dialogue and trust.

Referrals amplify word of mouth; offering financial incentives for users to share your product can enhance this effect.

Making it easy for people to share your product increases the likelihood they'll do it; providing sample tweets or posts can significantly boost engagement.

I hope that listeners enjoy the unstructured conversations on my podcast, as they often lead to genuine and fascinating insights.

Word-of-mouth growth is the most effective form of marketing; create a compelling story about your product that users want to share.