Sticky growth means creating a product that users want to return to repeatedly, driving both activity and revenue.

There are three types of growth: sticky growth, which focuses on retaining existing users; viral growth, which relies on users referring others; and paid growth, which involves spending money to acquire users.

Retention is the single most important factor for growth; if users don't stay, the business won't succeed.

Keeping streaks alive in user interactions creates a meaningful connection and encourages users to return to the product regularly.

The key to success is to engage with users and build what they want, which fosters loyalty and growth.

Tracking customer retention is essential; it helps you understand how many users continue to engage with your product over time, which is a key indicator of success.

A simple and easy-to-use product encourages user retention and can lead to viral growth.

Measuring retention is critical; if you don't have a product that retains users, you shouldn't focus on growth yet.

A product should be sticky, meaning customers become dependent on it and want to use it daily, as demonstrated by the widespread adoption of iPads and iPhones.