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NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

For beauty brands, starting with 5 to 10 SKUs is sufficient, as they require less variety compared to fashion brands.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When starting a fashion brand, it's better to begin with 60 to 70 options across sizes, rather than a larger inventory, to manage effectively.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The Indian market is still largely unbranded, especially in fashion, beauty, and home decor, which presents a significant opportunity for new brands.

SA

Sam Altman

05/06/15

@ Platzi Team

It's easier for startups to begin with a product that a small number of users love and then expand from there, rather than trying to please a large audience from the start.

TB

Tom Blomfield

12/16/23

@ Y Combinator

Focus on a few key metrics—four or five is sufficient—rather than trying to track dozens, especially in the early stages of your startup.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When starting a brand, focus on creating a unique product that addresses a specific consumer need or trend.

SG

Seth Godin

02/13/24

@ Brand Master Academy

The smallest viable market is crucial for brands; choosing a precise audience can lead to significant growth over time, as seen with brands like Patagonia and Nike.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

In the fashion industry, it's important to differentiate your brand through unique designs and a clear value proposition.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

In a cluttered market, brands can either aspire to be better or educate consumers about their product's efficacy to stand out.

MS

Mike Smith

05/09/25

@ EO

When creating brands, many people mistakenly think it's just about logo, type, and color, but there's so much more to it.