At Justin.tv, we initially built a product based on our own experiences, which limited our understanding of broader user needs and use cases.

When we pivoted from Justin.tv to Twitch, we had about 400,000 monthly active users, which was only 2% of Justin.tv's total user base, but it was the only content I was genuinely interested in running.

The founding team at Justin.tv was extremely technical, which allowed us to tackle any technical challenge without intimidation.

We eventually opened the Justin TV platform to everyone, allowing anyone to broadcast live video, which was a shift back to our technological roots. We had a failed project and startup, but instead of giving up, we decided to repurpose our efforts and keep going.

After launching Justin.tv, we quickly realized that while we gained initial excitement and media coverage, we struggled with viewer retention and decided to pivot to a tech company that opened the platform for everyone instead of trying to create entertainment ourselves.

I invested in Justin.tv, which aimed to livestream everything, and while it struggled initially, it eventually pivoted to Twitch, focusing on video game streaming, which became a huge success.

To pivot Justin.tv, we realized we needed to talk to users to identify valuable use cases and directions for growth, particularly in gaming.

Twitch started as Justin.tv, an online reality TV show, showing that initial concepts can evolve significantly over time.

At Justin.tv, the relationship with users improved significantly when the founders started talking directly to streamers, asking them what they needed instead of relying on surveys or reports.