It's crucial to educate the team on what constitutes 'easy', 'medium', and 'hard' tasks to create an objective standard for evaluating ideas.

Understanding how to build ideas is a skill that develops over time, and easy ideas are built much faster than hard ones.

When prioritizing, I should focus on high-impact and easy tasks first, followed by high-impact and medium complexity tasks, while avoiding low-impact and hard tasks.

We prioritize hard tasks that will impact key performance indicators (KPIs) the most before moving on to easier tasks.

Tasks can be categorized by complexity: easy tasks take less than a day, medium tasks take one or two days, and hard tasks may take many days and might not be completed within the week.

When grading tasks, use a simple system of high, medium, and low impact based on their likelihood of helping you meet your weekly goals for your primary KPI. This helps clarify which tasks are worth pursuing. The most impactful action I can take is to visit the offices of ten potential customers who were introduced to me by friends, as I have a strong chance of convincing them to buy my product.

Concrete ideas can be validated or falsified quickly, providing clear direction for teams and enabling faster progress in the ideation stage.

We conduct quarterly brainstorming sessions that include everyone in the company, allowing us to gather diverse ideas and insights for our product roadmap.

In today's environment, it's often easier to start a hard startup than an easy one, as ambitious projects tend to attract more interest and talent.