Content creation is essential for building a community around a brand, as it fosters culture and influences consumer behavior.

Consumers are in charge of content choices, expecting a wide variety of formats and types of content to be available in one place.

When considering content marketing, treat content as a product and apply the same principles of creating something that your customers want.

Short-form content is fascinating because it allows creators to go viral across multiple platforms like Facebook, Instagram, TikTok, and YouTube, without needing to master each platform individually.

Content marketing is evolving, and there's a growing opportunity for messaging-native content that resonates with audiences.

Making good content allows you to shape your startup's story and share it with a larger audience through press outreach, which can be a powerful combination for growth.

You can treat product and content in the same way, but centralization can push creators off platforms that don't align with them.

You should start thinking about content marketing only after you've created something that people want and are confident that users are not churning.

To create engaging educational content, we need to tailor our approach to each channel and audience, rather than relying on generic principles.