It's essential to track unit economics closely, especially in businesses with thin margins, to optimize costs and focus on advertising channels that attract high-revenue, low-cost customers.

Net revenue retention measures the percentage of recurring revenue from current users, reflecting how well your company retains and expands its user base.

Know your financial metrics, including net and gross revenue, to understand your gross margin and overall profitability.

You can derive monetization as a North Star metric by tracking monthly recurring revenue for subscription businesses or transaction values for e-commerce.

Measuring revenue churn is critical for subscription-based businesses, as it helps you understand how many customers are leaving your service.

A good primary metric should quantify the value you're delivering to your customers, indicating how much they want your product, with revenue being the best metric.

Making a product economically viable is essential. It's important to showcase how a product can be the best customer acquisition tool or a margin-generating part of the business, ensuring that metrics reflect this.

If you start with negative unit economics, it's critical to have a plan to fix them before scaling your customer base; otherwise, growth can become unsustainable.

Revenue is a crucial metric for subscription businesses; track it through events like subscription upgrades to set growth goals.