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Atmrix

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Videos Channels Figures

Atmrix

About

a

a16z Cast

05/30/25

@ a16z

Consumer health companies don't have to be direct-to-consumer; they can also be distributed through B2B channels and can be free for consumers if covered by insurance.

Video

a

Hey Tech, Come to Healthcare

@ a16z

05/30/25

Related Takeaways

a

a16z Cast

05/30/25

@ a16z

Most healthcare products today are consumer-purchased, but there's potential for insurance to start covering wearable devices and other preventative technologies.

GA

Gustaf Alströmer

06/27/19

@ Y Combinator

In B2B, many consumer growth tactics are now being adopted, but B2B companies often have higher lifetime value, allowing for more creative online marketing strategies.

a

a16z Cast

05/30/25

@ a16z

Another path to becoming a major player in healthcare is to create a consumer marketplace, akin to Amazon, for healthcare services and insurance.

TB

Tom Blomfield

01/07/24

@ Y Combinator

Great consumer companies that achieve significant scale typically optimize their viral loops and network effects to ensure the majority of their growth comes from organic channels.

a

a16z Cast

05/30/25

@ a16z

Healthcare providers often don't see patients as their end customers because patients typically aren't paying directly for their care, which negatively impacts the consumer experience.

a

a16z Cast

05/30/25

@ a16z

The rise of high-deductible health plans is creating more free market dynamics in healthcare, prompting consumers to think about quality and cost.

a

a16z Cast

05/30/25

@ a16z

Improving consumer experiences in healthcare can encourage behavior change, making it easier for people to access care and adhere to treatment plans.

HI

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

Creating a business model that allows for free distribution of a product can lead to significant revenue through subscription services, as demonstrated by the antivirus software model.

DP

Daniel Priestley

05/27/25

@ Chris Williamson

B2B services are a great business model because they often require fewer sales to generate significant revenue, allowing for higher profitability with less volume.