In a shaping session, we need to visualize the end goal before starting a project, ensuring that engineers, product, and design teams all understand the concept clearly.

Concrete ideas can be validated or falsified quickly, providing clear direction for teams and enabling faster progress in the ideation stage.

Waiting as long as possible to create a visual representation of an idea can prevent premature narrowing of possibilities and encourage exploration of multiple concepts.

When I come up with an idea, I acknowledge that it will face objections, but I encourage collaboration to refine it into a fully formed concept.

Design is fundamentally a problem-solving methodology; the more clarity you provide upfront, the more efficient the design process will be.

The best design outcomes come from having a clear vision and understanding of what you're trying to achieve before involving designers in the process.

Storyboarding the ideal vision of a product using simple tools can help teams visualize what they want to achieve without constraints, making it easier to solve significant customer problems.

Design is clear thinking made visible, and there's nothing worse than a brilliant image of a fuzzy concept.

In shaping sessions, we aim to collaboratively define the project scope, allowing for flexibility in execution while keeping the end goal in sight.