It's essential to clearly communicate what your product does and who your customer is within the first 30 seconds of a pitch to ensure understanding.

It's important to communicate the enormous business opportunity your startup presents, even if you can't provide precise long-term financial projections; focus on the potential customer base and market need instead.

When pitching to customers, use industry jargon to build credibility, encourage them to discuss their problems, and quickly demonstrate how your solution can help them personally.

It's beneficial to present case studies or testimonials from existing customers to demonstrate the effectiveness of your product.

When you're a non-technical founder, demonstrating user data is crucial; it proves that people are using your product and validates its usefulness.

It's important to showcase who else is using the product to build trust and credibility, especially if there are notable users or use cases.

Bringing a prototype or demo to your pitch can significantly enhance your chances of convincing investors of your capability to deliver.

Your product should provide value quickly to avoid losing customers who expect rapid payback on their investment, and self-proving value through analytics is essential to demonstrate the value delivered from day one, making it clear to customers how much they benefit.

If customers are asking to pay for your product before it's available, that's a strong sign of traction.