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Atmrix

About

EZ

Ella Zhang

05/23/25

@ EO

At Apple, we preferred face-to-face interviews over online surveys to get more accurate user feedback.

Video

E

How I Hit 10M Users in Just 1 Year l Creati, Ella Zhang

@ EO

How I Hit 10M Users in Just 1 Year l Creati, Ella Zhang

05/23/25

Related Takeaways

GA

Gustaf Alströmer

12/02/22

@ Y Combinator

When interviewing potential customers, it's crucial to conduct these interviews over video calls or in person to gain deeper insights than through surveys.

AC

Adora Cheung

03/20/17

@ Y Combinator

To gather valuable user feedback, engage in conversations with users rather than conducting formal interviews, as this fosters a more honest and open dialogue.

NB

Nate Blecharczyk

10/26/13

@ Y Combinator

We learned to do things that don't scale, like personally meeting our users in New York, which helped us build rapport and gather valuable feedback.

BM

Bob McGrew

05/28/25

@ Joe Lonsdale

Instead of interviewing customers to identify their problems, we had to build a product based on our assumptions and then iterate based on their feedback, which was often critical.

ES

Emmett Shear

04/22/17

@ Y Combinator

User interviews are essential; who you talk to is as important as the questions you ask, as different user groups provide different insights.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Apple's success came from understanding that people felt intimidated by technology and wanted a simpler interface, leading them to market not just computers, but a resolution to the problem of intimidation.

KD

Kalam Dennis

12/15/18

@ Y Combinator

During Y Combinator, we learned the importance of talking to customers directly, not just through customer service.

JW

Jeff Weinstein

07/11/24

@ Lenny's Podcast

I actively seek customer feedback by reaching out directly, which helps me understand their needs and avoid building products that don't address real issues.

AP

Avni Patel Thompson

03/03/18

@ Y Combinator

I realized the importance of talking to users and seeing their problems in real life, not just taking their words at face value.