The process of creating art or technology involves serving people like yourself, as those who share your tastes will likely appreciate your work.

It's important to seek out great talent rather than waiting for them to come to you, especially when your company is not yet well-known or established.

In startup customer acquisition, the idea that 'if you build it, they will come' is often false; you need to actively find your audience.

Don't wait for investors to give you permission to start a business; find ways to generate revenue independently and build credibility.

To find talented artists, go where they are building their audiences, such as Twitter, ArtStation, Twitch, or YouTube, rather than relying on platforms like LinkedIn.

In the cutthroat art industry, only a few artists can make a living, and those who succeed have learned to market and promote themselves effectively.

Choosing your customers is crucial; if you aim to attract anyone, you risk failure. Instead, focus on a specific audience and understand their needs and characteristics to shape your product effectively.

The first step in choosing clients intelligently is to become aware of the gap between where you are and where you want to be, as this awareness is essential for making strategic choices. If you're on the hook, you're responsible for your work, not just what the client wanted, so it's essential to showcase the work you did when you were the client, like volunteering for a nonprofit to build your portfolio.

If you're doing good work, you need to understand your audience to avoid wasting time marketing to the wrong people.