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SG

Seth Godin

02/13/24

@ Brand Master Academy

Brands often confuse features with benefits; customers care about the benefits that features provide, not the features themselves.

Video

BM

Branding & Marketing In The Age Of AI with Seth Godin

@ Brand Master Academy

Branding & Marketing In The Age Of AI with Seth Godin

02/13/24

Related Takeaways

DM

Donald Miller

06/13/21

@ Zack Scriven Media

Once a brand defines what their customers want, they often make the mistake of not relating it to the customer's sense of survival, leading to vague desires that confuse potential customers.

TP

Tom Preston-Werner

10/25/13

@ Y Combinator

Focus on quality over quantity in your product features. Users prefer great products rather than just a multitude of features.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Customers are attracted to brands that address their internal problems, not just external ones. By discussing the problems customers face, brands can deepen their interest in what they offer.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

Understanding the difference between users and customers is vital; the user benefits from the product, while the customer pays for it.

MS

Michael Seibel

03/15/19

@ Y Combinator

Customers are more interested in the functionality of the product, the onboarding process, and how the pricing applies to their specific needs.

DT

Des Traynor

12/13/17

@ Y Combinator

When pitching a product, it's crucial to articulate a unique belief about the problem being solved, rather than just focusing on the product features.

HI

Harvard Innovation Labs Cast

06/12/13

@ Harvard Innovation Labs

It's important to focus on a critical need in the market rather than just a nice-to-have feature, especially in the B2B space.

MS

Michael Seibel

01/27/22

@ Y Combinator

A product with many features that doesn't work is infinitely worse than a product with one feature that works well.

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

Value propositions are crucial because the primary reason companies fail is that they don't address a significant enough problem, leading to a lack of value that customers are willing to invest in.