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Nicolas Dessaigne

11/27/24

@ Y Combinator

When selling to non-technical buyers, we often lose deals, but when the buyer is technical or has influence, we win more often. Leaning into the technical aspects of our product has improved our success.

Video

How To Start A Dev Tools Company | Startup School

@ Y Combinator

How To Start A Dev Tools Company | Startup School

11/27/24

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The key to selling effectively is understanding your customer's language and needs, and reflecting the value of your technology in solving their problems.

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Founders need to be technically competent and understand that they may have to become salespeople to successfully market their products.

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Hire people who are technical or at least understand developers, as developers prefer speaking with knowledgeable individuals rather than traditional salespeople.

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