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JP

Jordan Peterson

11/02/17

@ Jocko Podcast

You should pre-order books to ensure you receive the first edition, as they often sell out quickly due to high demand.

Video

JP

Jocko Podcast 98 w/ Jordan Peterson. Breaking Your Wretched Loop. Dangerous But Disciplined

@ Jocko Podcast

Jocko Podcast 98 w/ Jordan Peterson. Breaking Your Wretched Loop. Dangerous But Disciplined

11/02/17

Related Takeaways

EM

Eric Migicovsky

10/13/18

@ Y Combinator

To manage inventory effectively, consider pre-orders to gauge demand and reduce upfront costs, or shorten lead times to minimize cash flow issues.

RS

Rory Sutherland

08/01/22

@ The Diary Of A CEO

Scarcity can drive demand; for example, limited runs of apparel can create urgency and exclusivity, as demonstrated by the successful sales during my UK tour.

TB

Tom Blomfield

07/26/24

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The first few sales are often the hardest, so focus on closing those deals to establish a customer base, and remember you can always increase prices later as your product improves.

GM

Gaurav Misra

03/27/25

@ Lenny's Podcast

The easiest way to be the best is to be the first in the market.

JF

Jared Friedman

09/20/19

@ Y Combinator

To prove that people will want your product before it's built, the best approach is through pre-sales, as demonstrated by Jetpack Aviation's successful pre-sale campaign for flying motorcycles.

TB

Tyler Bosmeny

09/26/18

@ Y Combinator

Avoid getting bogged down in lengthy negotiations over minor contract details with early customers; prioritize closing the deal to secure your first customers.

LP

Lenny's Podcast Cast

04/11/24

@ Lenny's Podcast

It's often more effective to sell a product before building it, as this approach provides valuable customer feedback and ensures that the product meets actual market needs.

YC

Y Combinator Cast

11/06/24

@ Y Combinator

You should actively seek out and use new products, as waiting for them to be 'ready' can hold you back from leveraging advancements.

YC

Y Combinator Cast

03/22/24

@ Y Combinator

Founders often forget to focus on acquiring their first customer, instead preparing for scaling and hiring prematurely.