Founders often overlook ideas that seem hard to start, are in boring spaces, or have existing competitors, but these can actually be good opportunities because they are less pursued by others.

I believe that the best ideas often come from unexpected places within the team, not just from the most experienced members.

When you're in a low place, the opportunities that present themselves may also be low. It's tempting to dismiss them, but if you don't have alternatives, taking that first step is crucial for progress.

New insights are hard to come by because good ideas are rare, and bad ideas can nullify perfect execution, causing talented founders to struggle despite having great resources.

In the real world, the opposite of a good idea can also be another good idea, and sometimes the best solution involves contradictory approaches.

In advertising, the most effective ideas often come from unexpected places, highlighting the importance of open-mindedness in problem-solving.

You should look for ideas that seem stupid within a large company, as some of the best ideas often appear foolish initially but can lead to significant success.

Dogma and ideology can limit our thinking and innovation; escaping them is crucial to discovering missed opportunities.

The startup ecosystem is mixed in identifying contrarian opportunities; sometimes it recognizes them, but often it struggles to see potential markets until they become popular.