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Atmrix

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DC

Dalton Caldwell

04/18/24

@ Lenny's Podcast

Even when a customer says yes to buying your product, you must ensure they implement it; otherwise, they will churn.

Video

LP

Lessons from 1,000+ YC startups: Resilience, tar pit ideas, pivoting, more | Dalton Caldwell (YC)

@ Lenny's Podcast

Lessons from 1,000+ YC startups: Resilience, tar pit ideas, pivoting, more | Dalton Caldwell (YC)

04/18/24

Related Takeaways

MS

Michael Skok

04/01/23

@ Harvard Innovation Labs

You need to ensure that your product has a pull from the user; if users aren't engaged, customers won't pay for it.

GT

Garry Tan

04/22/20

@ Garry Tan

Once you have an initial go-to-market strategy, the real challenge is retaining customers, as many companies experience high churn despite early traction.

BF

Brad Flora

08/27/22

@ Y Combinator

Startups often churn as they grow, meaning that acquiring early customers doesn't guarantee long-term retention.

MM

Macy Mills

05/17/25

@ a16z speedrun

Churn rate is crucial to track; understanding why customers leave can help improve retention and inform future pricing strategies.

DC

Dalton Caldwell

04/18/24

@ Lenny's Podcast

The 'Collinson install' tactic involves visiting customers to help them implement your product, ensuring they follow through after saying yes.

TJ

Todd Jackson

04/11/24

@ Lenny's Podcast

You need to confirm customers' ability and willingness to pay for your solution.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Customers do not take action unless they are called to do so. Clear calls to action are essential for engaging customers and guiding them towards making a purchase.

GT

Garry Tan

04/22/20

@ Garry Tan

Success in customer acquisition looks like trying something that works, doubling down on it, and establishing a new normal that leads to scalable growth and product market fit.

SD

Suhail Doshi

09/12/18

@ Y Combinator

It's really important to look at your monthly churn because it can lead to flat growth over time, which can be a slow death for your business.