You need to confirm customers' ability and willingness to pay for your solution.

Understanding the different types of 'no' from investors is crucial; many responses that sound positive may actually indicate a lack of commitment.

Silence during customer conversations can lead to valuable insights, allowing customers to express their true needs without being led by a pitch.

When a customer expresses interest but requests additional features before buying, it's often a sign they may not commit. Instead, focus on building what multiple customers need rather than one-off requests.

Follow-up is crucial in sales. If you don't hear back after a meeting, don't disqualify yourself; persistence can lead to success, as it's not over until the customer says no.

During customer interviews, avoid introducing your idea too early to prevent biasing their responses; your role is to listen and learn.

Evaluate whether you would personally use the product being pitched, as this can indicate its necessity and potential success in the market.

It's crucial to listen to customer feedback rather than just describing your product; resist the urge to showcase your product immediately and ask questions instead.

Even when a customer says yes to buying your product, you must ensure they implement it; otherwise, they will churn.