Tools

Explore

Videos Channels Figures

Atmrix

Tools

Explore

Videos Channels Figures

Atmrix

TB

Tom Blomfield

07/26/24

@ Y Combinator

Typically, companies offer one or two cheaper plans for individuals or small teams, while reserving core functionalities for Enterprise plans, which can be priced significantly higher due to added compliance and legal requirements.

Video

How To Price For B2B | Startup School

@ Y Combinator

How To Price For B2B | Startup School

07/26/24

Related Takeaways

Tom Blomfield

07/26/24

@ Y Combinator

For Enterprise pricing, avoid publishing fixed prices on your website; instead, use a contact sales approach to tailor pricing based on the specific value for each customer.

Jared Friedman

11/23/24

@ Y Combinator

The pricing structure in software typically falls into three categories: $5 per seat, $500 per seat, or $55,000 per seat, corresponding to consumer, SMB, and enterprise sales.

Pete Koomen

12/09/22

@ Y Combinator

Startups should use freemium pricing by offering free features for individual users while charging for team collaboration features, which can help in acquiring users effectively.

Y Combinator Cast

06/02/22

@ Y Combinator

In the open core model, companies aim for user adoption of their free software, planning to upsell later to enterprise support.

Macy Mills

05/17/25

@ a16z speedrun

Offering free or low-cost plans can lower the barrier to entry, making it easier for customers to say yes and see the value of your product.

Steve Ballmer

06/02/25

@ Acquired

We aimed to create a recurring revenue model with the enterprise agreement, which allowed companies to pay a fixed amount annually for software usage.

Loriana Sardar

04/28/25

@ EO

Our customers include small companies with limited fleets and larger enterprises that need consistent pricing across their franchises.

Tom Blomfield

07/26/24

@ Y Combinator

To determine pricing, explore how your target customers pay for similar software products, whether it's a flat fee, per usage, or other structures, and align your pricing strategy accordingly.

Brad Flora

08/27/22

@ Y Combinator

Selling enterprise-grade products to startups can be problematic, especially if the product is designed for larger companies with different needs.