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Jony Ive

05/09/25

@ Stripe

Companies often underestimate consumers' sophistication, and it's important to convey care in design to create meaningful connections with users. You sense carelessness, and it's reasonable to believe you also know and sense care.

Video

A conversation with Jony Ive

@ Stripe

A conversation with Jony Ive

05/09/25

Related Takeaways

Jony Ive

10/17/14

@ Vanity Fair

I believe that when we interact with a product, we can sense whether care has been taken in its design. Unfortunately, much of our manufactured environment reflects carelessness, prioritizing speed and cost over quality.

Merrill Lutsky

04/15/25

@ EO

Understanding and caring about the user is crucial; if you don't genuinely aim to improve their lives and solve their problems, sustaining enthusiasm for your product will be challenging.

Jony Ive

05/09/25

@ Stripe

The sense of humanity in a product is a better guide for design choices than beauty, as it resonates more deeply with users.

Donald Miller

06/13/21

@ Zack Scriven Media

Once a brand defines what their customers want, they often make the mistake of not relating it to the customer's sense of survival, leading to vague desires that confuse potential customers.

Michael Seibel

04/29/23

@ Y Combinator

When founders genuinely care about their users, they create opportunities for deeper insights that wouldn't arise from casual interactions.

Jony Ive

05/09/25

@ Stripe

Designing for people requires understanding their context, which is often lost in corporate environments; working in more personal settings can lead to better design outcomes.

Jony Ive

05/09/25

@ Stripe

When someone unwrapped a product designed with care, they feel that someone cared about them, which is a spiritual connection.

Seth Godin

12/08/24

@ Lenny's Podcast

Empathy in product development is crucial; it's not about kindness but about understanding and serving the needs of others. If you blame customers for not understanding your product, you've made a mistake.

David Rusenko

09/06/18

@ Y Combinator

Great brands are built around a fundamental consumer insight that is often unacknowledged; this insight should be reflected in your product and messaging.