Caring about your customers and spending time with them one-on-one can accelerate your learning and provide valuable insights into their problems and how to solve them.

If you genuinely care about your customers, they will be more willing to share their problems with you and give you the benefit of the doubt when issues arise.

Customer service is a valuable opportunity to engage with users, as it shows that people care enough to reach out for help.

The fastest way to learn about your customers' problems and how to solve them is to genuinely care about them and spend time with them.

Customers are attracted to brands that address their internal problems, not just external ones. By discussing the problems customers face, brands can deepen their interest in what they offer.

Asking specific questions about how potential customers currently handle a problem can reveal valuable insights into their needs and challenges, and understanding user motivation is critical for solving their problems effectively.

Listening to customers is crucial; they often reveal their most pressing problems, which can guide product development effectively.

I actively seek customer feedback by reaching out directly, which helps me understand their needs and avoid building products that don't address real issues.

Identifying a potential desire for your customer opens what is sometimes called a story gap, which compels them to engage with your brand.