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Atmrix

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Atmrix

About

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

If you're not asking people to place an order, they won't do it.

Video

ZS

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Customers do not take action unless they are called to do so. Clear calls to action are essential for engaging customers and guiding them towards making a purchase.

DM

Donald Miller

06/13/21

@ Zack Scriven Media

Imagine your customer is a hitchhiker; if you don't define where you want to take them, they won't engage with your brand.

MS

Michael Seibel

02/03/22

@ Y Combinator

It's challenging to force people to want what you're selling; most people lack organic sales experience and can't be easily convinced to change their minds.

MS

Michael Skok

03/25/23

@ Harvard Innovation Labs

If you haven't got the right value proposition, there's no point in doing anything else.

MA

Matt Abrahams

12/05/14

@ Stanford Graduate School of Business

Don't just do something, stand there; listen first before responding to spontaneous requests.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Having clear and repeated calls to action is crucial; if customers are confused about what to do, they are less likely to engage with your business.

AE

Aaron Epstein

12/16/22

@ Y Combinator

If users refuse to pay, it indicates that you haven't built enough value into your product or you're targeting the wrong customer segment.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Even if customers like and trust you, it doesn't guarantee they will make a purchase; there's a significant gap between affection and commitment.

AE

Aaron Epstein

09/13/24

@ Y Combinator

Avoid making demands in your emails; remember that you're in the recipient's inbox and it's not their responsibility to respond to you.